Orders and reorders shouldn't need a full-time data-entry team.
Inbound orders arrive as PDFs, emails, and phone calls. Our order entry automation turns them into clean, structured transactions — and purchase orders go out the moment stock hits its threshold.
The work that shouldn't need a person
Built around your catalog, suppliers, and the systems your reps live in.
Every business here has its own paperwork problem
Wholesale distributors
- —Order entry
- —Reordering
- —Customer statements
Import & export
- —Supplier POs
- —Landed-cost tracking
- —Shipping documents
E-commerce fulfillment
- —Order sync
- —Inventory across channels
- —Returns processing
What we'd build for you
Distributors live in the gap between how customers order and how systems want orders entered. PDFs, emailed spreadsheets, phone calls, and portal orders all end up hand-keyed — slowly, expensively, and with mistakes that ship. Order entry automation removes the hand-keying: every order, whatever its format, is parsed into a clean transaction in your system.
Around that core we typically add purchase order automation — replenishment triggered the moment stock hits its threshold, POs issued and chased without anyone watching a report — plus inventory sync across warehouses and automatic invoicing at dispatch.
The result reads simple on a dashboard: order-to-ship time drops, error rates drop, and the ops team stops growing linearly with order volume. That's the whole economic case for wholesale automation.
Where the week goes today — and where it comes back
- PDF, email, and phone orders keyed in by hand all day
- Stockouts noticed only after a customer orders what you don't have
- Invoices and statements assembled manually at month end
- Inbound orders parsed and entered automatically, whatever format they arrive in
- Reorders triggered the moment stock hits its threshold
- Invoicing and statements that run themselves
One workflow. Six weeks. Yours.
Every build runs the same four phases — scoped to the distribution & wholesale workflow that pays back fastest, and nothing moves forward without your team seeing it work.
Map
One working session on how work actually flows through your operation — and which of your order intake and processing costs the most to do by hand.
Build
AI reads your messy inputs — emails, PDFs, forms — while deterministic code enforces your pricing, approvals, and data rules. Built around the tools you already run.
Ship
Live in production with your team trained, exceptions routing to a person, and every action logged from day one.
Support
Monitored and iterated as volume grows and your process changes. You own the system either way.
How Gulmen Digital turned lead-to-quote into a 5-minute job
We built Gul, an AI ops desk for Gulmen Digital — an Australian supplier of packaging machines, label printers, and finishing equipment. It qualifies inbound leads in any language, answers product questions from the live catalogue, and produces branded quotes, order confirmations, and cover letters from the company's own templates.
What distribution & wholesale operators ask us
Stop wasting your people's time on what automation can do
Twenty minutes. We map the workflow costing you the most and tell you straight whether it's worth automating.
Built end to end. Most systems ship in 4–6 weeks.


